BMW And Mercedes Are Now Realizing What Their Customers Have Known For A Long Time
A lot of people knew that this was bound to happen. The only question was when it was going to. Turns out, both and are finally realizing the consequences of their actions with regards to having too many models and niches in their lineups.
Speaking with Car and Driver at the Ian Robertson, BMW’s head of sales and marketing, indicated that while Bimmer still has a few models that are in the pipeline, the current lineup – or checkerboard, as he puts it – of body styles and segments is already brimming full. And so, the German automaker is planning to take action by removing some body styles from its current lineup in the future. In a somewhat ironic bit of happenstance, Mercedes-Benz chief Dieter Zetsche admitted that same thing in Geneva when he said that his company is planning to do the same thing in the near future.
Neither BMW nor Mercedes-Benz dived into the specifics of its plans, but the common thread between the two companies appears to be a new-found willingness to trim its current lineup and get rid of models that aren’t selling very well. In both cases, traditional coupes and their open-top counterparts appear to be the ones most likely to be sent to the chopping block.
“The segment that is not really progressing is the roadster segment,”Robertson said.
And so, a future with fewer and could be in store for the two German titans. It took both companies this long to recognize it; let’s hope then that it doesn’t take either of them as long to take action.
Continue after the jump to read the full story.
BMW And Mercedes Are Now Realizing What Their Customers Have Known For A Long Time
A lot of people knew that this was bound to happen. The only question was when it was going to. Turns out, both and are finally realizing the consequences of their actions with regards to having too many models and niches in their lineups.
Speaking with Car and Driver at the Ian Robertson, BMW’s head of sales and marketing, indicated that while Bimmer still has a few models that are in the pipeline, the current lineup – or checkerboard, as he puts it – of body styles and segments is already brimming full. And so, the German automaker is planning to take action by removing some body styles from its current lineup in the future. In a somewhat ironic bit of happenstance, Mercedes-Benz chief Dieter Zetsche admitted that same thing in Geneva when he said that his company is planning to do the same thing in the near future.
Neither BMW nor Mercedes-Benz dived into the specifics of its plans, but the common thread between the two companies appears to be a new-found willingness to trim its current lineup and get rid of models that aren’t selling very well. In both cases, traditional coupes and their open-top counterparts appear to be the ones most likely to be sent to the chopping block.
“The segment that is not really progressing is the roadster segment,”Robertson said.
And so, a future with fewer and could be in store for the two German titans. It took both companies this long to recognize it; let’s hope then that it doesn’t take either of them as long to take action.
Continue after the jump to read the full story.
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BMW And Mercedes Are Now Realizing What Their Customers Have Known For A Long Time
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