Shortly after Maserati unveiled the Kubang concept at the 2011 Frankfurt Auto Show, rumors began circulating that a production version would soon be offered, and it didn’t take long for Maserati to confirm its first-ever SUV, the Levante. The crossover takes its name from “a warm, Mediterranean wind,” as well as the Via Emilia Levante in Bologna, where about a century ago, the Maserati brothers dreamed up the company that still bears their name today.
With a worldwide debut at the 2016 Geneva Motor Show, the Levante gives Maserati access to the flourishing crossover/SUV market, and consequently, a much wider audience, hopefully improving sales figures and profits. Maserati wants the Levante to boost sales to 50,000 cars a year globally, which should give the Italians the funds necessary to keep building cool sports cars and luxurious sedans.
While the Levante certainly rounds out the automaker’s product portfolio, it’s also quite polarizing, with many fans questioning whether or not Maserati has strayed too far from its roots. Which begs the question – is the Levante worthy of a Trident badge?
Updated 03/01/2016: The Levante has officially debuted at the 2016 Geneva International Motor Show! Continue reading for all the details.
Continue reading to learn more about the 2016 Maserati Levante.