Chevy’s “Real People” Ads Are Working

At the door of my daughter’s preschool this morning, her teacher looked out to see my tester sitting in the first parking space. The Summit White is fully loaded with the Premier trim package and 19-inch, Ultra Bright Machined wheels, so it’s easy to spot in the morning sun. And what’s the first thing she says? “Oh, I’ve seen that one! It’s from the ‘Bad Mamma Jamma’ commercial, right?!”

Yep, she pegged it. The 2018 Equinox has gotten in Chevy’s long line of TV and Internet commercials. Like the others, this commercial supposedly takes “real people” and gets their first-blush opinion of Chevy vehicles. While not my favorite of Chevy’s marketing strategies (that goes to the “Like A Rock” series), “Real People” has taken some extensive abuse. A recent even says the Bad Mamma Jamma ad is “everything wrong with everything.” The profanity-laced editorial calls out the Chevy for making average people look like idiots while marveling at vehicles on-camera. But there’s something the Jalopnik writer isn’t seeing…

Continue reading for more information.

Chevy’s “Real People” Ads Are Working

At the door of my daughter’s preschool this morning, her teacher looked out to see my tester sitting in the first parking space. The Summit White is fully loaded with the Premier trim package and 19-inch, Ultra Bright Machined wheels, so it’s easy to spot in the morning sun. And what’s the first thing she says? “Oh, I’ve seen that one! It’s from the ‘Bad Mamma Jamma’ commercial, right?!”

Yep, she pegged it. The 2018 Equinox has gotten in Chevy’s long line of TV and Internet commercials. Like the others, this commercial supposedly takes “real people” and gets their first-blush opinion of Chevy vehicles. While not my favorite of Chevy’s marketing strategies (that goes to the “Like A Rock” series), “Real People” has taken some extensive abuse. A recent even says the Bad Mamma Jamma ad is “everything wrong with everything.” The profanity-laced editorial calls out the Chevy for making average people look like idiots while marveling at vehicles on-camera. But there’s something the Jalopnik writer isn’t seeing…

Continue reading for more information.